/* ─── DESIGN TOKENS ─── */
:root {
  --bg: #12100E;
  --bg-warm: #1A1410;
  --bg-card: #1E1916;
  --bg-lift: #261F1A;
  --fg: #F5EDE3;
  --fg-muted: #9A8A7A;
  --fg-dim: #6A5A4E;
  --accent: #E8725A;
  --accent-hover: #D45C44;
  --accent-glow: rgba(232, 114, 90, 0.25);
  --accent-soft: rgba(232, 114, 90, 0.15);
  --gold: #C9A046;
  --sage: #6B8F71;
  --cream: #F5EDE3;
  --border: rgba(245, 237, 227, 0.07);
  --border-accent: rgba(232, 114, 90, 0.3);
  --font-display: 'Fraunces', 'Playfair Display', Georgia, serif;
  --font-body: 'Satoshi', 'DM Sans', -apple-system, sans-serif;
}

/* ─── RESET ─── */
* { margin: 0; padding: 0; box-sizing: border-box; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.7;
  overflow-x: hidden;
}

/* ─── URGENCY STRIP ─── */
.urgency-strip {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: 10px 14px;
  margin-bottom: 36px;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.5px;
  color: var(--fg-muted);
}

.urgency-strip .sep {
  color: var(--fg-dim);
  font-size: 1rem;
}

/* ─── HERO ─── */
.hero {
  position: relative;
  min-height: 95vh;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 80px 24px 100px;
  overflow: hidden;
  background: radial-gradient(ellipse 80% 60% at 50% 0%, rgba(232, 114, 90, 0.08) 0%, transparent 70%),
              var(--bg);
}

.hero-inner {
  max-width: 720px;
  text-align: center;
  position: relative;
  z-index: 2;
}

.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(2.6rem, 5.5vw, 4.2rem);
  font-weight: 700;
  line-height: 1.15;
  color: var(--fg);
  margin-bottom: 24px;
  letter-spacing: -0.02em;
}

.hero h1 em {
  font-style: italic;
  color: var(--accent);
}

.lede {
  font-size: 1.1rem;
  color: var(--fg-muted);
  max-width: 520px;
  margin: 0 auto 44px;
  line-height: 1.8;
}

/* ─── OCCASION BUTTONS ─── */
.occasion-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px;
  margin-bottom: 40px;
}

.occasion-btn {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 3px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 14px 20px;
  text-decoration: none;
  min-width: 110px;
  transition: all 0.2s ease;
  cursor: pointer;
}

.occasion-btn:hover {
  background: var(--bg-lift);
  border-color: var(--border-accent);
  transform: translateY(-3px);
  box-shadow: 0 8px 24px var(--accent-glow);
}

.occasion-emoji {
  font-size: 1.5rem;
  line-height: 1;
}

.occasion-label {
  font-size: 0.8rem;
  font-weight: 700;
  color: var(--fg);
  letter-spacing: 0.3px;
  text-transform: uppercase;
  font-size: 0.72rem;
}

.occasion-hook {
  font-size: 0.7rem;
  color: var(--fg-muted);
  font-style: italic;
}

.occasion-memorial:hover {
  border-color: rgba(201, 160, 70, 0.4);
  box-shadow: 0 8px 24px rgba(201, 160, 70, 0.15);
}

.occasion-apology:hover {
  border-color: rgba(107, 143, 113, 0.4);
  box-shadow: 0 8px 24px rgba(107, 143, 113, 0.15);
}

/* ─── HERO CTA ─── */
.hero-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  background: var(--accent);
  color: white;
  text-decoration: none;
  border-radius: 12px;
  padding: 18px 52px;
  font-family: var(--font-body);
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: 0.3px;
  transition: background 0.2s, transform 0.15s, box-shadow 0.2s;
  box-shadow: 0 4px 24px var(--accent-glow), 0 0 0 0 var(--accent);
}

.hero-cta:hover {
  background: var(--accent-hover);
  transform: translateY(-2px);
  box-shadow: 0 10px 36px rgba(232, 114, 90, 0.35);
}

.trust-line {
  margin-top: 16px;
  font-size: 0.82rem;
  color: var(--fg-dim);
  letter-spacing: 0.3px;
}

/* Floating petals — subtle on dark */
.hero-visual {
  position: absolute;
  inset: 0;
  z-index: 1;
  pointer-events: none;
}

.petal {
  position: absolute;
  width: 60px;
  height: 80px;
  border-radius: 50% 50% 50% 0;
  opacity: 0.05;
  animation: float 18s ease-in-out infinite;
}

.petal-1 { background: var(--accent); top: 10%; left: 6%; animation-delay: 0s; transform: rotate(25deg); }
.petal-2 { background: var(--sage); top: 18%; right: 8%; animation-delay: -4s; transform: rotate(-15deg); width: 45px; height: 60px; }
.petal-3 { background: var(--gold); bottom: 22%; left: 12%; animation-delay: -8s; transform: rotate(45deg); width: 50px; height: 70px; }
.petal-4 { background: var(--accent); bottom: 18%; right: 10%; animation-delay: -12s; transform: rotate(-30deg); }

@keyframes float {
  0%, 100% { transform: translateY(0) rotate(var(--r, 25deg)); }
  25% { transform: translateY(-20px) rotate(calc(var(--r, 25deg) + 10deg)); }
  50% { transform: translateY(-8px) rotate(calc(var(--r, 25deg) - 5deg)); }
  75% { transform: translateY(-24px) rotate(calc(var(--r, 25deg) + 8deg)); }
}

/* ─── HOW IT WORKS ─── */
.how {
  padding: 100px 24px;
  background: var(--bg-warm);
  border-top: 1px solid var(--border);
}

.how-inner {
  max-width: 920px;
  margin: 0 auto;
}

.how-eyebrow {
  text-align: center;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.how h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  text-align: center;
  margin-bottom: 64px;
  color: var(--fg);
  letter-spacing: -0.01em;
}

.how h2 em {
  font-style: italic;
  color: var(--accent);
}

.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
}

.step-num {
  font-family: var(--font-display);
  font-size: 2.8rem;
  font-weight: 700;
  color: rgba(232, 114, 90, 0.2);
  line-height: 1;
  margin-bottom: 16px;
}

.step h3 {
  font-family: var(--font-display);
  font-size: 1.2rem;
  margin-bottom: 10px;
  color: var(--fg);
}

.step p {
  color: var(--fg-muted);
  font-size: 0.95rem;
  line-height: 1.7;
}

.step p em {
  color: var(--fg);
  font-style: italic;
}

/* ─── FEATURES ─── */
.features {
  padding: 100px 24px;
  background: var(--bg);
  border-top: 1px solid var(--border);
}

.features-header {
  max-width: 640px;
  margin: 0 auto 56px;
  text-align: center;
}

.features-eyebrow {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.features-header h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  color: var(--fg);
  margin-bottom: 16px;
  letter-spacing: -0.01em;
}

.features-header h2 em {
  font-style: italic;
  color: var(--accent);
}

.features-sub {
  color: var(--fg-muted);
  font-size: 0.98rem;
  line-height: 1.7;
}

.features-inner {
  max-width: 920px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}

.feature-card {
  background: var(--bg-card);
  border-radius: 16px;
  padding: 36px 32px;
  border: 1px solid var(--border);
  transition: transform 0.25s ease, border-color 0.25s ease, box-shadow 0.25s ease;
}

.feature-card:hover {
  transform: translateY(-4px);
  border-color: var(--border-accent);
  box-shadow: 0 12px 40px rgba(0, 0, 0, 0.3);
}

.feature-icon {
  font-size: 1.8rem;
  margin-bottom: 18px;
  display: block;
}

.feature-card h3 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  margin-bottom: 10px;
  color: var(--fg);
}

.feature-card p {
  color: var(--fg-muted);
  font-size: 0.93rem;
  line-height: 1.75;
}

/* ─── STORY ─── */
.story {
  padding: 100px 24px;
  background: var(--bg-warm);
  border-top: 1px solid var(--border);
}

.story-inner {
  max-width: 860px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 60px;
  align-items: start;
}

.story-setup {
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--fg-dim);
  margin-bottom: 20px;
}

.story-quote blockquote {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 2.8vw, 1.9rem);
  font-style: italic;
  line-height: 1.5;
  color: var(--fg);
  border-left: 3px solid var(--accent);
  padding-left: 24px;
  margin-bottom: 24px;
}

.story-outcome {
  font-size: 0.95rem;
  color: var(--fg-muted);
  font-style: italic;
  padding-left: 27px;
}

.result-label {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--fg-dim);
  margin-bottom: 20px;
}

.result-items {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.result-item {
  background: rgba(245, 237, 227, 0.04);
  border-radius: 12px;
  padding: 18px 20px;
  border: 1px solid var(--border);
}

.result-item-cta {
  border-color: rgba(232, 114, 90, 0.2);
  background: rgba(232, 114, 90, 0.05);
}

.result-tag {
  display: inline-block;
  font-size: 0.67rem;
  font-weight: 700;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 6px;
}

.result-item p {
  color: var(--fg-muted);
  font-size: 0.93rem;
  line-height: 1.65;
}

/* ─── CLOSING / REVENUE LADDER ─── */
.closing {
  padding: 120px 24px;
  background: var(--bg);
  text-align: center;
  border-top: 1px solid var(--border);
}

.closing-inner {
  max-width: 720px;
  margin: 0 auto;
}

.closing-eyebrow {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.closing h2 {
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 4vw, 2.9rem);
  line-height: 1.25;
  margin-bottom: 52px;
  color: var(--fg);
  letter-spacing: -0.02em;
}

.closing h2 em {
  font-style: italic;
  color: var(--accent);
}

/* Revenue ladder */
.ladder {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-bottom: 52px;
  text-align: left;
}

.ladder-tier {
  background: var(--bg-card);
  border-radius: 16px;
  padding: 28px 24px;
  border: 1px solid var(--border);
  position: relative;
  overflow: hidden;
  transition: transform 0.2s ease, border-color 0.2s ease;
}

.ladder-tier:hover {
  transform: translateY(-3px);
}

.ladder-free { border-top: 3px solid var(--sage); }
.ladder-mid { border-top: 3px solid var(--accent); }
.ladder-premium { border-top: 3px solid var(--gold); }

.ladder-badge {
  font-family: var(--font-body);
  font-size: 0.95rem;
  font-weight: 800;
  color: var(--fg);
  margin-bottom: 10px;
  letter-spacing: -0.01em;
}

.ladder-free .ladder-badge { color: var(--sage); }
.ladder-mid .ladder-badge { color: var(--accent); }
.ladder-premium .ladder-badge { color: var(--gold); }

.ladder-title {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 8px;
  line-height: 1.3;
}

.ladder-desc {
  font-size: 0.83rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

.closing-note {
  margin-top: 20px;
  font-size: 0.82rem;
  color: var(--fg-dim);
  letter-spacing: 0.3px;
}

/* ─── FOOTER ─── */
.site-footer {
  padding: 48px 24px;
  background: var(--bg-warm);
  text-align: center;
  border-top: 1px solid var(--border);
}

.footer-inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
}

.footer-brand {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 700;
  color: var(--fg);
  letter-spacing: -0.01em;
}

.footer-tagline {
  font-size: 0.83rem;
  color: var(--fg-muted);
}

.footer-email {
  font-size: 0.78rem;
  color: var(--fg-dim);
  margin-top: 4px;
}

/* ─── RESPONSIVE ─── */
@media (max-width: 768px) {
  .urgency-strip .sep { display: none; }
  .urgency-strip span:not(.sep) { background: var(--bg-card); border: 1px solid var(--border); border-radius: 100px; padding: 4px 12px; font-size: 0.72rem; }

  .occasion-row { gap: 8px; }
  .occasion-btn { min-width: 90px; padding: 12px 14px; }

  .steps { grid-template-columns: 1fr; gap: 40px; }
  .features-inner { grid-template-columns: 1fr; }
  .story-inner { grid-template-columns: 1fr; gap: 40px; }
  .ladder { grid-template-columns: 1fr; gap: 12px; }

  .hero { min-height: 80vh; padding: 60px 20px 80px; }
  .petal { display: none; }

  .closing { padding: 80px 24px; }
  .how, .features, .story { padding: 72px 24px; }
}

@media (max-width: 480px) {
  .occasion-row { gap: 6px; }
  .occasion-btn { min-width: 80px; padding: 10px 12px; border-radius: 12px; }
  .occasion-emoji { font-size: 1.3rem; }
}